Tag Archive: research


How Mobile Influences The Shopping Process [Infographic]

Mobile agency Momads recently put together an exciting infographic which looks at the influence that mobile can have throughout the shopping process.

Some key learnings:

  • Researching products on mobile phones has doubled between 2009 and 2010
  • Purchasing from phones has quadrupled between 2009 and 2010
  • A 1600% increase in terms of mobile barcode scanning in 2010

Check out the full overview below

infographic

Mobile megatrends 2011

Vision Mobile

 

Global Mobile Data Traffic Forecast Update from Cisco

Cisco

Cisco have recently released some new mobile-specific figures in their Global Mobile Data Traffic Forecast update that you can download here . This paper presents soms of Cisco’s major global moile data traffic projections and growth trends.

You can find below some highlights from their research:

 

  • Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row
  • Last year’s mobile data traffic was three times the size of the entire global Internet in 2000
  • Mobile video traffic will exceed 50 percent for the first time in 2011
  • Average smartphone usage doubled in 2010
  • Smartphones represent only 13 percent of total global handsets in use today, but they represent over 78 percent of total global handset traffic.
  • In 2010, 3 million tablets were connected to the mobile network, and each tablet generated 5 times more traffic than the average smartphone
  • There are 48 million people in the world who have mobile phones, even though they do not have electricity at home
  • There will be nearly one mobile device per capita by 2015
  • Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010
  • There will be 788 million mobile-only Internet users by 2015

Read the full article