Tag Archive: NFC


Nokia – The NFC Hail Mary

Declining Nokia could well be back in the limelight announcing the introduction of NFC capabilities to all their future handsets. But is this yet merely another Hail Mary play for the once Supergiant Scandies or will it pay off dividends?

“What’s the point?” I hear you say. I mean you’re right. NFC its hardly a standard today is it, it’ll never catch on….pfft. “Its just as dumb a move as say, you know, teaming up with Microsoft to make a mobile phone, or creating an Ovi Store that no one uses….And our survey says EHHH OHHH”

Don’t forget however, the once Wellie manufacturer was the great illuminator of that popular game called Snake, not to mention Xpress-On covers that could make your phone look like a packet of cigarettes..

“And now look where they are, second fiddle in the smartphone market, declining profitability and loss of market share. Quite a bum note. You can almost see Jobs writhing around in laughter”

But surely he owes everything to Nokia?

Remember the indestructible 3310, that Matrix phone with the pop out slider, the one with the torch (ok now that wasn’t so great), the world’s first WAP phone the 7710…or even the first Smartphone, the Communicator. I had them all, just like every iPod iteration imaginable; and spent a small fortune just to have them sit now worthlessly in the mausoleum that is my desk draw.

Seriously though what I’m alluding to is simple. Nokia changed everything; and we wanted to be part of it at every step. They set the innovation barrier so high in the 90s, I could remember literally begging for an unseemly Union Jack veneered communication device to show off to my friends, to be one of the it crowd.

“Pathetic isn’t it..

What do Finns know anyway about mobile phones?” Obviously alot duh. Its not all just deer meat and cranberry or blondes in hot tubs that keeps those lab technicians occupied on those cold wintery nights..

I mean their latest NFC gadgets are really quite special. And although we’re toying with the idea of global NFC mobile payment roll out, its not going to happen any time soon and they know this.

Nokia have cottoned on cleverly that NFC can be used in other ways and true to form they are just as ground breaking as they were when I was growing up.

Check out these vids and decide for yourself, the possibilities are somewhat endless…

Although we have recently talked about mobile payment , it does sometimes still feel like it belongs to the future.However, I think that it is important to understand that it is coming a lot faster than we expect it, and will soon become part of our everyday live.We have already seen examples of companies such as Starbuck and Tesco  who have successfully implemented mobile payment methods using QR codes or NFC technology, while other companies such as Coca Cola are on the verge of launching their offering

The infographic below produced by Gplus paints a rather positive picture of mobile payment growth, and explore some of the most known payment methods such as : Google Wallet , ISIS, Visa Wallet and Serve.

Mobile payment

What are your views on mobile payment, do you believe in a mass adoption or just see it as a trend?

 News last week that Coca Cola are to launch worldwide SMS-enabled vending machines that allow consumers to purchase beloved Coke via their mobile devices couldn’t have come at a more game-changing time; not only for profit hungry network operators and handset manufacturers, but for Near Field Communication (NFC) powered commerce as a whole.

Apple’s recent keynote announcement around the iMessaging platform adds further fuel into this fire and could fundamentally signal the eventual death of traditional peer to peer SMS messaging and non-smart handsets as we know it. According to a recent 2011 Nielsen report, the smartphone is now playing a more critical role in our shopping habits:

“Across the board, more consumers are using their smartphone while in a store: US-82%, UK-68%, France-82%, Germany-65%, Japan-75%” and are also making more purchases on their mobile device than ever before: “US-29%, UK-28%, France-17%, Germany-28%, Japan-45%”.

 

Statistics have also shown that in just the last 12 months, the amount of smartphone data consumption has grown by 89% worldwide from 230 Megabytes (MB) in Q1 2010 to 435 MB in Q1 2011. This is all good and well for the smartphone owner, as services and technologies complementary to their handset will only grow in standardised utility and ubiquity.

So what does this mean for non-smartphone owners and manufacturers? Could this shifting paradigm in mobile data consumption and smartphone manufacturing herald a new wave of innovative mobile commerce solutions just like Coke is trying to achieve? Can the traditional SMS of old thus sustain this increasing trend towards 3G/4G data transfer?

Redefining the core premise of SMS isn’t a new thing though. Companies far and wide have appropriated gross revenues from a multiplicity of radicalised SMS related activities such as ringtone downloads, charity donations, voting, games and let’s not forget services the adult entertainment market provides.

Though what fundamentally is different here is the shift in the perception of SMS as a 1-2-1 communication system: firstly it’s no longer just that; and it has been supplemented by other more seemingly “free” forms of peer based web comms such as Blackberry’s popular messenger platform, other intercompatible messaging apps such as “WhatsApp” or even email.

Apple’s iMessage although clever in scope is fundamentally flawed and relies on several key determinant factors to be successful in wiping out SMS standardization; I mean not everyone has an iPhone for instance and I somehow doubt that network operators will allow for this monopolistic manoeuvre by the computer giant to really gain fruition. That said iPhone users and its Android counterparts are growing vastly in size by the day and has affirmatively stamped its presence in the mobile marketplace.

 

SMS however is still the no.2 use of cellphones in the US and that’s down to the fact that it’ more of a standardised technology than 3G/4G data transfer- having been around for a lot longer, is more accessible in scope and is fundamentally cheaper because of it.

The fact that an SMS can now viably produce a tangible product purchase like a can of Coke is truly exciting; and will undoubtedly open the doors to a wealth of other SMS activated commercial areas and activities that will compete to the detriment of the data consumer. Mobile commerce of this nature can and would allow for the larger market share of non-smartphone mobile users to participate in the phenomenon of mobile payment without the need of an expensive NFC powered handset.

Exciting times are definitely ahead. But for now…I need a Coke can I borrow your phone a sec?