The amount of time spent on mobile phones is growing much faster than PCs or TVs.

The rivalry between Google and Facebook is breaking out all across the deskstop, from competition over display ad dollars to data portability to perhaps even email. ‘ But where this war of attrition will really play out is on the mobile web – specifically for dominance of the growing intersection of mobile, location, advertising  and commerce’, says Noah Elkin at eMarketer.

Right now, Facebook seems to be winning the battle on Mobile. Question is how Google is going to counter this and tie all its assets in a ‘compelling product for socialising location’

Full article here: http://adage.com/digitalnext/article?article_id=147132