Category: Technology

Nokia – The NFC Hail Mary

Declining Nokia could well be back in the limelight announcing the introduction of NFC capabilities to all their future handsets. But is this yet merely another Hail Mary play for the once Supergiant Scandies or will it pay off dividends?

“What’s the point?” I hear you say. I mean you’re right. NFC its hardly a standard today is it, it’ll never catch on….pfft. “Its just as dumb a move as say, you know, teaming up with Microsoft to make a mobile phone, or creating an Ovi Store that no one uses….And our survey says EHHH OHHH”

Don’t forget however, the once Wellie manufacturer was the great illuminator of that popular game called Snake, not to mention Xpress-On covers that could make your phone look like a packet of cigarettes..

“And now look where they are, second fiddle in the smartphone market, declining profitability and loss of market share. Quite a bum note. You can almost see Jobs writhing around in laughter”

But surely he owes everything to Nokia?

Remember the indestructible 3310, that Matrix phone with the pop out slider, the one with the torch (ok now that wasn’t so great), the world’s first WAP phone the 7710…or even the first Smartphone, the Communicator. I had them all, just like every iPod iteration imaginable; and spent a small fortune just to have them sit now worthlessly in the mausoleum that is my desk draw.

Seriously though what I’m alluding to is simple. Nokia changed everything; and we wanted to be part of it at every step. They set the innovation barrier so high in the 90s, I could remember literally begging for an unseemly Union Jack veneered communication device to show off to my friends, to be one of the it crowd.

“Pathetic isn’t it..

What do Finns know anyway about mobile phones?” Obviously alot duh. Its not all just deer meat and cranberry or blondes in hot tubs that keeps those lab technicians occupied on those cold wintery nights..

I mean their latest NFC gadgets are really quite special. And although we’re toying with the idea of global NFC mobile payment roll out, its not going to happen any time soon and they know this.

Nokia have cottoned on cleverly that NFC can be used in other ways and true to form they are just as ground breaking as they were when I was growing up.

Check out these vids and decide for yourself, the possibilities are somewhat endless…


Google has officially unveiled its new NFC payment service, which goes by the name of Google Wallet.

Google wallet

If your geeky side is a bit more developed than the average human, you must have been as excited as we were this week when Google gave a demo in the US of Google Wallet.

This new payment service from the search giant which uses Near field communication technology (same technology used for your Oyster card) is actually a free app that can be downloaded on NFC capable Android phones and which allows you to Tap to Pay wherever MasterCard PayPass is accepted.

Google reported that some of the great advantages of this new service are :

  • Faster payment transaction
  • Much more secured payment
  • Better shopping experience
  • Possibility to sync Google Wallet with Google offers (the company’s deal of the day service)

Google wallet really appears as being a serious innovation that we should keep an eye on at several levels. From a technological/user perspective, because the technology is already existing, it will be quiet easy in the near future to replace all our membership, credit, office access cards, as well as boarding passes, ID, tickets, etc…by this type of service. From a merchant perspective, it is ultimately an increase in terms of footfall and purchase thanks to this carefree new service as well as a wide range of new targeted promotional options.

The video below will tell you more about the overall excitement around Google Wallet.



I came across this fantastic post on Mashable about 7 short films that had been shot with a range of different mobile handsets. They are all fantastic examples of just how powerful the mobile device is becoming in consuming AND producing content and should really start getting the cogs turning about how brands can start to work with consumers to produce content around topics, events and personal experiences.

All of these films show very different uses of the phone camera to create compelling content. One is used toshoot BMXs in a Red-Bull-esque short filmand  another is used to create a nokia showcase film complete with a star cast (Dev Patel, Pamela Anderson and Charles Dance).  My favorite one is shot by a father/son combo who launch an iphone into outer space with a balloon and film the experience…incredible!

In a surprising but smart move, Nokia have announced that they are losing the “Ovi” brand and choosing to focus on all services being wrapped under “Nokia Services”.

The official positon from Nokia’s EVP and Chief Marketing Officer, Jerri DeVar:

“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compellingopportunities and experiences for partners and consumers alike.”

After the announcement of the Micrsoft-Nokia partnership many of us predicted that there would be an adjustment or aligning of branding to accomodate the new OS shift.  It will be interesting to note what other services and technology will get a Microsoft-treatment in the next few months.