Category: Research


Although we have recently talked about mobile payment , it does sometimes still feel like it belongs to the future.However, I think that it is important to understand that it is coming a lot faster than we expect it, and will soon become part of our everyday live.We have already seen examples of companies such as Starbuck and Tesco  who have successfully implemented mobile payment methods using QR codes or NFC technology, while other companies such as Coca Cola are on the verge of launching their offering

The infographic below produced by Gplus paints a rather positive picture of mobile payment growth, and explore some of the most known payment methods such as : Google Wallet , ISIS, Visa Wallet and Serve.

Mobile payment

What are your views on mobile payment, do you believe in a mass adoption or just see it as a trend?

Understanding Smartphone User Behavior

Google shared a video and a summary from “The Mobile Movement: Understanding Smartphone Users” independent research study. This study is also featured on our new Think Insights with Google site, a website where Google will be publishing on-going learnings and insights about digital marketing trends. The study revealed four behavioral trends; consumers are seeking local information, searching for answers with greater urgency than desktop, finding new ways to entertain themselves, and using phones as shopping companions.

http://www.google.com/think/insights/topics/think-mobile.html

Tablets impact on use of PC/Laptop/Netbook

A recent study, conducted by Nielsens on the impact that tablets devices are having on media use, has provided some reinforcing data to the notion that tablet devices are likely replace to PC/Laptop/Netbook as the preferred home computing device in the next 5 years.

The US study noted:

  • Around half of all tablet owners reported being the only ones in their household using their particular tablet, while 43 percent said they shared the tablet with others.
  • When asked whether they used other connected devices more often or less often since purchasing a tablet, 35 percent of tablet owners who also owned a desktop computer reported using their desktop less often or not at all, while 32 percent of those who also owned laptops, said they used their laptop less often or never since acquiring a tablet. Twenty-seven percent of those who also own eReaders said they use their eReader less often or not at all – the same percentage as those who also own portable media players. One-in-four tablet owners who own portable games consoles are using those devices less often, if at all, since purchasing a tablet.

It will be interesting to see if these behaviours translate in other regions. If Ipad 2 sales forecasts are to be an indicator, the global market has an appetite for tablet devices.

QR Codes

Will 2011 finally be the year of the QR Codes? From Starbucks and newspaper articles to official government documents, QR Codes (quick response codes) seem to be everywhere these days and the content that they bring, can be anything from instant coupons to a video clip with more information. But are consumers really scanning these codes? What devices are they using? Which mobile operating system is the most QR Code friendly? A company called Jump Scan put together the infographic below with some great QR related stats. Also, you might notice that the infographic itself has a QR code in it. Don’t forget to scan it. How meta.

Another infographic about how mobile is shaping the way social media is consumed. It’s interesting to see that from these stats, 25% or more than 100 million facebook users access from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer.

Mobile coupon usage looks set to explode with the two biggest players on the internet – Google & Facebook strongly backing QR codes. It really is fascinating to see how fast things are moving in this extremely primitive market. Vouchers are definitely on the rise too, with a massive 57 percent of people choosing to make a purchase they would otherwise have left, if they did not have a coupon, it’s clear to see that they are an excellent marketing tool. Location based services seem to be the catalyst for a lot of this growth. Being able to accurately engage with your target market when they are within a certain distance should have a positive effect on retail.

This is a  stunning infographic from mobilicity.com.au about Australian mobile phones and usage statistics in Australia.

How Mobile Influences The Shopping Process [Infographic]

Mobile agency Momads recently put together an exciting infographic which looks at the influence that mobile can have throughout the shopping process.

Some key learnings:

  • Researching products on mobile phones has doubled between 2009 and 2010
  • Purchasing from phones has quadrupled between 2009 and 2010
  • A 1600% increase in terms of mobile barcode scanning in 2010

Check out the full overview below

infographic

Mobile megatrends 2011

Vision Mobile

 

Global Mobile Data Traffic Forecast Update from Cisco

Cisco

Cisco have recently released some new mobile-specific figures in their Global Mobile Data Traffic Forecast update that you can download here . This paper presents soms of Cisco’s major global moile data traffic projections and growth trends.

You can find below some highlights from their research:

 

  • Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row
  • Last year’s mobile data traffic was three times the size of the entire global Internet in 2000
  • Mobile video traffic will exceed 50 percent for the first time in 2011
  • Average smartphone usage doubled in 2010
  • Smartphones represent only 13 percent of total global handsets in use today, but they represent over 78 percent of total global handset traffic.
  • In 2010, 3 million tablets were connected to the mobile network, and each tablet generated 5 times more traffic than the average smartphone
  • There are 48 million people in the world who have mobile phones, even though they do not have electricity at home
  • There will be nearly one mobile device per capita by 2015
  • Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010
  • There will be 788 million mobile-only Internet users by 2015

Read the full article