Category: Inspiration

Nokia – The NFC Hail Mary

Declining Nokia could well be back in the limelight announcing the introduction of NFC capabilities to all their future handsets. But is this yet merely another Hail Mary play for the once Supergiant Scandies or will it pay off dividends?

“What’s the point?” I hear you say. I mean you’re right. NFC its hardly a standard today is it, it’ll never catch on….pfft. “Its just as dumb a move as say, you know, teaming up with Microsoft to make a mobile phone, or creating an Ovi Store that no one uses….And our survey says EHHH OHHH”

Don’t forget however, the once Wellie manufacturer was the great illuminator of that popular game called Snake, not to mention Xpress-On covers that could make your phone look like a packet of cigarettes..

“And now look where they are, second fiddle in the smartphone market, declining profitability and loss of market share. Quite a bum note. You can almost see Jobs writhing around in laughter”

But surely he owes everything to Nokia?

Remember the indestructible 3310, that Matrix phone with the pop out slider, the one with the torch (ok now that wasn’t so great), the world’s first WAP phone the 7710…or even the first Smartphone, the Communicator. I had them all, just like every iPod iteration imaginable; and spent a small fortune just to have them sit now worthlessly in the mausoleum that is my desk draw.

Seriously though what I’m alluding to is simple. Nokia changed everything; and we wanted to be part of it at every step. They set the innovation barrier so high in the 90s, I could remember literally begging for an unseemly Union Jack veneered communication device to show off to my friends, to be one of the it crowd.

“Pathetic isn’t it..

What do Finns know anyway about mobile phones?” Obviously alot duh. Its not all just deer meat and cranberry or blondes in hot tubs that keeps those lab technicians occupied on those cold wintery nights..

I mean their latest NFC gadgets are really quite special. And although we’re toying with the idea of global NFC mobile payment roll out, its not going to happen any time soon and they know this.

Nokia have cottoned on cleverly that NFC can be used in other ways and true to form they are just as ground breaking as they were when I was growing up.

Check out these vids and decide for yourself, the possibilities are somewhat endless…


I came across this fantastic post on Mashable about 7 short films that had been shot with a range of different mobile handsets. They are all fantastic examples of just how powerful the mobile device is becoming in consuming AND producing content and should really start getting the cogs turning about how brands can start to work with consumers to produce content around topics, events and personal experiences.

All of these films show very different uses of the phone camera to create compelling content. One is used toshoot BMXs in a Red-Bull-esque short filmand  another is used to create a nokia showcase film complete with a star cast (Dev Patel, Pamela Anderson and Charles Dance).  My favorite one is shot by a father/son combo who launch an iphone into outer space with a balloon and film the experience…incredible!

Black Eyed Peas have done something no other recording artists in the mobile realm have achieved to date. The band has unveiled what is being hailed as the world’s first and only 360-degree mobile music video.
As a result, the “BEP360″ mobile application for Apple’s iDevice line – the iPad, iPhone and iPod touch – enables music lovers and Black Eyed Peas fans to enjoy a music video experience in an entirely new – and high-tech- sort of way. The music video for “The Time (Dirty Bit)” employs 360-degree motion control and augmented reality – all of which, in concept, were devised by group member
See behid the scenes video below:

Hello world!

Welcome to GS:mobi’s blog! This will be the home to the MEC Global Solutions mobile group’s thoughts and musings on all things mobile…stay tuned for more posts in the next few weeks