At the end of July on Google’s Think Mobile event, Rory Sutherland, vice-president of Ogilvy, Charles Dunstone, founder and chief executive of Carphone Warehouse, and Ian Carrington, mobile advertising sales director of Google, discussed the future of mobile, and why marketers need to reshape their strategies. Charles Dunstone said “There’s no silver bullet: no one who can tell you exactly what’s going to happen in this space.  You will succeed by experimentation, and generally fortune will favour the brave. If you go for it and engage in the marketplace … the more you push, the more surprised you will be about what you can get out of it.” Very inspiring! See Matt Brittin Managing Director, Google UK & Ireland,summarizing  the event’s take-outs in video below:

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