China has become the second largest market for downloads in Apple’s App Store – after the US.  As more and more people have access to smart phones, the number of downloads continue to grow significantly, whilst Western countries have experience a decrease. 

But how exactly do these two markets differ, both in terms of App generated revenue and content users consume?

In China, users are more likely to download the free version of an app, as opposed to upgarde to the premium ad-free version. Even if downloads are decreasing in the US, the sales revenue generated from apps there are therefor much larger.

That said, both countries like to consume similar types of content – Games being the most important category, followed by entertainment. Social networking apps are the third most popular category in Asia – with Indonedia being the second largest market for Facebook after the US – while photography apps are the third most popular group in the U.S.