I came across this fantastic post on Mashable about 7 short films that had been shot with a range of different mobile handsets. They are all fantastic examples of just how powerful the mobile device is becoming in consuming AND producing content and should really start getting the cogs turning about how brands can start to work with consumers to produce content around topics, events and personal experiences.

All of these films show very different uses of the phone camera to create compelling content. One is used toshoot BMXs in a Red-Bull-esque short filmand  another is used to create a nokia showcase film complete with a star cast (Dev Patel, Pamela Anderson and Charles Dance).  My favorite one is shot by a father/son combo who launch an iphone into outer space with a balloon and film the experience…incredible!