A recent study, conducted by Nielsens on the impact that tablets devices are having on media use, has provided some reinforcing data to the notion that tablet devices are likely replace to PC/Laptop/Netbook as the preferred home computing device in the next 5 years.

The US study noted:

  • Around half of all tablet owners reported being the only ones in their household using their particular tablet, while 43 percent said they shared the tablet with others.
  • When asked whether they used other connected devices more often or less often since purchasing a tablet, 35 percent of tablet owners who also owned a desktop computer reported using their desktop less often or not at all, while 32 percent of those who also owned laptops, said they used their laptop less often or never since acquiring a tablet. Twenty-seven percent of those who also own eReaders said they use their eReader less often or not at all – the same percentage as those who also own portable media players. One-in-four tablet owners who own portable games consoles are using those devices less often, if at all, since purchasing a tablet.

It will be interesting to see if these behaviours translate in other regions. If Ipad 2 sales forecasts are to be an indicator, the global market has an appetite for tablet devices.

Advertisements