Mobile coupon usage looks set to explode with the two biggest players on the internet – Google & Facebook strongly backing QR codes. It really is fascinating to see how fast things are moving in this extremely primitive market. Vouchers are definitely on the rise too, with a massive 57 percent of people choosing to make a purchase they would otherwise have left, if they did not have a coupon, it’s clear to see that they are an excellent marketing tool. Location based services seem to be the catalyst for a lot of this growth. Being able to accurately engage with your target market when they are within a certain distance should have a positive effect on retail.

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