Black Eyed Peas have done something no other recording artists in the mobile realm have achieved to date. The band has unveiled what is being hailed as the world’s first and only 360-degree mobile music video.
As a result, the “BEP360″ mobile application for Apple’s iDevice line – the iPad, iPhone and iPod touch – enables music lovers and Black Eyed Peas fans to enjoy a music video experience in an entirely new – and high-tech- sort of way. The music video for “The Time (Dirty Bit)” employs 360-degree motion control and augmented reality – all of which, in concept, were devised by group member will.i.am.
See behid the scenes video below:

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