Millennial Media, one of the main actor on the mobile advertising landscape has recently announced the release of a new mobile advertising SDK (Software development kit) specially tailored for Microsoft’s Windows phone 7 platform.

Head of product development Steve McCord, explained; “Although we have been providing monetization services for current Windows Mobile developers, we have now extended a toolkit for developers to much more easily integrate ads into their applications, while providing rich and engaging experiences to the advertisers across all Windows Phone 7 Applications”

The following are some of the new SDK features available to advertisers and developers

  • Fully supported Silverlight and XNA SDK
  • Rich set up development tools to insert ads where and how the developer chooses, while still providing easy integration
  • Full Rich Media Support for Silverlight applications
  • Interactive Ad Units for Agencies and Creative Shops
  • Interstitial Ad Support for Silverlight applications

Full story on Millennial media blog

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