Whrrl is a location-based social network with some gaming elements – it builds “societies” around your every day activities. So if you follow a particularly common route to work every day, you can end up gaining points in the society built around that route. Now it has joined forces with USA Today to create new societies specially for mobile shoppers, based around brands and USA Today advertisers

Full article here: http://www.prnewswire.com/news-releases/usa-weekend-and-whrrl-launch-innovative-mobile-shopper-marketing-program-106606578.html