In the first major integration between AdMob and Google since the ad network was acquired in May,  publishers will soon be able to show Google’s AdSense ads whenever an AdMob ad isn’t available.

The move brings significant new ad inventory into AdMob’s network, which is good for both AdMob publishers and Google advertisers

Google is banking on the breadth of its ad options, from high-impact placements for brands to simple text listing for direct response, to give it a leg up on Apple, which is targeting the high end of the market.

“[IAd] is a targeted niche play at the top of the market for a brand advertiser trying to drive awareness, the folks who buy the Super Bowl ad,” said Jason Spero – director of mobile for the Americas at Google.

Jason also confirmed that by the end of next year Google hopes to have a ‘single mobile network’.

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