Everyone is familiar with the “Like” button on Facebook, which enables user to show their interest / support /admiration to a Band/Group etc.

It is a fact that people use online – and more specifically Facebook – to share experiences, so it is quite natural that most have adopted this new “tool”.150 million active users access Facebook through mobile devices…. so imagine the potential for Brands now that the “Like” button is available on the go! : “It adds speed, efficiency, energy and the opportunity for fans to react in real time – anywhere, anytime – to what is going on with the brand.”It is a great way for Brands to increase visibility and engagement with their audience, at a relatively low cost.Interested? Check the full article here: http://www.mobilemarketer.com/cms/news/social-networks/7519.html

John & Petra

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