This must be the biggest QR code out there. Calvin Klein have unveiled a huge outdoor placement in NYC with a QR code and message “Get It Uncensored” at its center.

The code, when scanned, links up with CK  video content and integration with Facebook and Twitter (not all that exciting..). Apparently its scannable from 100 yards away avoiding the whole proximity issue typically seen with OOH campaigns using QR codes. But I think you would only get away with this QR approach the one time…

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